For ABC Creation
Association of Business and Consultants "Creation" is a Macedonian NGO, established in 2001 and dedicated to the delivery of services to support individuals and organizations to better market success of their business ideas. General purpose of Creation is expanding the exchange of macedonian products and services in the domestic and international market. The team of 50 experts in the past 12 years has delivered more than 250 seminars, 4,000 visitors, 15 projects according to international standards and made 10 marketing strategies for market.
The promise of the brand: Creation is an excellent quality of service according to the requirements of its customers, through transparent communication and complete mutual understanding with the client for the most appropriate solutions.
Creation brand identity: Kind and dedicated to service, creative professionals, but whit understanding for the existence of a clear line between what we think is the best solution and that the client prefers. We observe and provide the final solution that is created by the synergy of our expertise and understanding the client's need for it.
Position of the Brand: Focused on small and medium-sized companies and organizations who want to improve their market position and sustain growth and development. The expertise of Creation is required when the clients need to turn their ideas into action. With the growing and continuing need of services for strategic management, marketing and successful market communication,Creation focuses its development locally and regional. Specific knowledge for target groups
1. Unemployed: employment policies; individual employment plan; self-employment; internships; mentoring; analysis of the labor market; methodology for assessing the impact of active employment measures; entrepreneurship
2. Small and medium enterprises: development of the business idea; business and marketing plan; growth of small enterprises; export plan; branding; innovation; strengthening the competitiveness
3. Municipalities: municipal strategy for local economic development whit action plan; study of public-private partnerships; communication with economic actors; project management
4. Ministries and government agencies: capacity building; teamwork; internal and external communication; quality management; monitoring and evaluation of risks; managing and implementing projects
THE VISION of the organization is for Macedonia to become a leader in the use of potential of the citizens for economic development, employment, cooperation and quality of life in the region.
THE MISSION of the organization is to increase and share knowledge and skills for economic development and employment, inspiring and enabling citizens for sustainable solutions in the use of their potential, and to initiate actions to productive engagement in Macedonia.
The main strategic determination is to establish and strengthen cooperation between business, civil society and the public sector to create a favorable environment, the implementation of measures and building partnerships to mobilize resources for greater competitiveness of the Macedonian economy.
The long-term strategic purposes are:
a) increasing the skills of the unemployed and employed for greater employability and productivity;
b) improving the competence of managers of small and medium enterprises;
c) greater use of external sources of funding to support economic growth and community development;
d) establishment of partnerships and networks for greater mobilization of domestic resources.
Excellence and high quality of service for all customers
The strategy is to mobilize a large number of members who design and deliver services in the following areas: increasing the skills of unemployed for self-employment; managing the growth of small and medium enterprises; increasing local and regional development and establishing network, partnerships and clubs for the interests of the membership.
The methodology is designed to contribute to gaining competence and initiating effective dialogue with civil society through the development of customized and variables consulting and training tools for:
• Project management (planning, implementation, training, monitoring and evaluation)
• Local economic development and employment (strategic planning, design and implementation of active market measures for public-private partnerships)
• Managing business models and strategies (strategic management, marketing strategy, plan for export and leadership)
• Research and studies, programs and analysis
• Development of business idea, business start and business growth
• EU funding, public-private partnership, the EU Community programs
• Networking and platforms for relevant issues
1.Consulting (analysis, policies, programs, strategies, project management)
2.Training (seminars, workshops, training in the workplace)
3.Business dialogue (conferences, business events, exhibitions, partnerships, new markets)
4.Social inclusion (personal effectiveness, communication, activation and motivation, social entrepreneurship, platforms and networks)